Gettin’ nekkid on magazine covers seems to be a hot trend lately…I’m just happy this wasn’t SOP (Standard Operating Procedure) when “The Golden Girls” and “Matlock” were on the air.

Mr Gyllenhaal and Ms Hathaway are shilling for their new film, “Love and Other Drugs” which opens November 24. What’s it all about?

Hathaway portrays Maggie, an alluring free spirit who won’t let anyone – or anything – tie her down. But she meets her match in Jamie (Gyllenhaal), whose relentless and nearly infallible charm serve him well with the ladies and in the cutthroat world of pharmaceutical sales. Maggie and Jamie’s evolving relationship takes them both by surprise, as they find themselves under the influence of the ultimate drug: love.

Would it help to know that Jakey is a Viagra salesman in this, and there’s lots of boner jokes?

Thought so.

- Michael Strangeways